Kotler armstrong principles marketing 10th edition

The concept is well integrated in each chapter I that I reviewed. The section on brand strategy is thorough, provides good examples, and students can relate to it. This text does a good job of presenting marketing theory that is based on academic literature without excessive jargon or 'lists' that students think they should memorize.

The videos and cases go well with the material. I think they use excellent examples I am impressed. The content is very good The examples are current and applicable to this age group of students. Kotler and Armstrong are superior in their coverage of this material I feel my students would be better off with Kotler and Armstrong's text. My current text just starts by explaining theory with a few scattered examples, and many flow charts and graphs.

Portable and compact, this case includes the Instructor Resource CD which features two sets of PowerPoint files, the Instructor's Manual, hundreds of image files from the text, and brand new test generating software.

The second disc is a DVD that includes all of the new video segments. Pearson offers affordable and accessible purchase options to meet the needs of your students. Connect with us to learn more. We're sorry! We don't recognize your username or password. Please try again. The work is protected by local and international copyright laws and is provided solely for the use of instructors in teaching their courses and assessing student learning.

You have successfully signed out and will be required to sign back in should you need to download more resources. Out of print. Philip T. If You're an Educator Download instructor resources Additional order info. Overview Features Contents Order Overview.

Description For the Principles of Marketing course. NEW - Emphasis on managing customer relationships —This timely concept is introduced as the text's framework in the first two chapters, and then built upon throughout the book. NEW - The text is centered around modern marketing themes— 1. Building and managing profitable customer relationships 2. Building strong brands and brand equity. Harnessing marketing technology in the new digital age. Kotler and Armstrong are superior in their coverage of this material I feel my students would be better off with Kotler and Armstrong's text.

My current text just starts by explaining theory with a few scattered examples, and many flow charts and graphs. Convert currency. Add to Basket. Book Description Condition: new. More information about this seller Contact this seller. Book Description Condition: New. Satisfaction Guaranteed! Book is in NEW condition.

Seller Inventory Book Description Hardcover. Condition: New. There looks to be no wear, but there could be a corner bump when being shelfed or ever being shipped. Nice looking book! Multiple copies available this title. Quantity Available: 3. Pictures of this item not already displayed here available upon request. Inventory No: Items related to Principles of Marketing, 10th Edition. Principles of Marketing, 10th Edition.

Kotler, Philip ; Armstrong, Gary. Publisher: Prentice Hall College Div , This specific ISBN edition is currently not available. View all copies of this ISBN edition:.